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Marketing Manager

 

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Marketing Manager

As part of the Schneider Electric organisation, Spiral Software has a strong development focus, with over two thirds of our staff in software development roles. We provide industry-leading technology for the process industries, focusing in particular on the oil and petrochemicals sector.

We are committed to maintaining and building our technology lead making significant investments into research and development each year. Our tools are the established industry leader in crude oil selection and refinery modelling, allowing our clients to make optimal use of available feedstock while maximising safety and minimising environmental impact.

They play a business critical role for over 70 companies, including all the oil majors. Our new supply chain toolset, launched in 2010, expands the scope of our tools into a much broader market. A strong development roadmap will add further modules for scheduling and logistics management as well as addressing other process industries, such as food & beverage, chemicals, mining and pharmaceuticals.

Job Profile

As a portfolio marketing manager, you will be responsible for marketing and positioning of our fast-growing unified supply chain management offering. You will be expected to be the evangelist for the supply chain offering and the customer value it delivers in both Oil & Gas (O&G) and Metals, Minerals & Mining (MMM) industries. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new product launches. We are looking for a prolific and talented content creator to write and produce various types of content and blog regularly, to expand our company’s digital footprint, awareness and subscribers, and to generate leads. This role requires a high level of creativity, attention to detail, and project management skills.

Responsibilities

  • Together with the product team, educate both internal and external stakeholders about our unified supply chain management portfolio and its value proposition.
  • Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, etc.) to articulate the benefits of our products.
  • Use SEO strategies and tactics including the use of keywords to drive organic traffic to our digital content and creating inbound links, as well as monitoring how to improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions.
  • Speak and present both internally and externally (to customers, prospects, analysts, press/media, etc.) to articulate the value proposition of our products.
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage.
  • Develop resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.).
  • Blog on an ongoing basis to support and promote our offerings and to attract site visitors through search, social media, and email subscribers.
  • Grow our subscriber base by providing regular, helpful content that’s aligned with their needs and interests.
  • Collaborate with designers, developers, product managers, industry marketing, sales professionals, and industry experts to create high quality technical marketing material.

Essential

  • BA/BS degree or equivalent working experience.
  • Domain experience in supply chain management software in O&G and MMM.
  • Deep understanding of all aspects of the B2B marketing mix (digital focused) and the concept of marketing automation/measurement including lead nurturing.
  • Ability to develop content based on market and customer needs based targeting decision maker plus influencer level. Aligning content to the buyers journey, identifying clear call-to-action and conversion points, ensuring an omni channel user experience.
  • Excellent written and verbal communication skills
  • Past experience producing content specifically for the web, as well as channel-specific knowledge (e.g. blogs, LinkedIn, Facebook, Twitter, etc.).
  • Ability to work with SEO/SEM/Social media experts.
  • Past experience building audiences online.
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the portfolio to life. You are at the center of our entire organization, constantly interacting with teammates and prospects.
  • A dual-minded approach: Highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.

Benefits

Our benefits package includes a discretionary annual bonus scheme, a share incentive plan, a competitive contributory pension scheme, BUPA health and dental cover, life insurance cover, and high-speed broadband at home.

We go to great lengths to maintain a friendly and comfortable work environment, including a fully-stocked, complimentary kitchen and drinks room, and a pool table. Combined with a continuous stream of interesting and challenging work, these have enabled us to sustain a happy workplace and very low staff turnover.

Diversity is our heritage and our future. Be a part of it.

At Schneider Electric, Diversity & Inclusion is at the heart of our organisation, it's an integral part of our history, culture and identity. We recognise that embracing diversity unlocks innovation and creativity and fosters collaboration. We want our employees to reflect the diversity of our communities and the customers we serve. As a result, our teams are stronger to drive the company's future.

Please apply online.